Simple answer: SEO brings you targeted traffic, which means you have a very good chance to convert that traffic into costumers.

SMM connects you socially with customers and potencial costumers, gives you a chance to answer the questions, be friends with them and have them share your services with their friends.

So yeah, both are quite important.

While in someone’s eyes,   it’s a  different kind of growth.

Growth on the web is not defined the same way as growth in a brick and mortar operation. Each new inbound link pointing to a website is a vote of confidence for that website, and month over month as the link profile for a business grows, so does the authority and trust and thereby RANK of that site. A high level of trust on the web equals staying power on the web, which is of incalculable worth to any business.

The New Yellow Pages:
Since Google is now the first point of contact for most customers, and since the first ten positions of Google are searched by 70% of the online searchers, the very fact that a business’ website is NOT on the first page for any achievable long or short tail key-phrase, defines numerous new growth opportunity for that business.

People Party:
Businesses always must go where the people are and social media is clearly where the people are. Social media is different from straight up SEO, but works even better to grow a business these days. A business grows it’s presence by engaging its fans in a fun, helpful, non hard selling way, the selling takes a back seat and is almost non-existent, this translates again into TRUST which translates into new clients.

By Jeremy